Collection: Mad Men Griff Rugs | Louis de Poortere

Mad Men Griff Rugs – Where architecture meets interior design

The Mad Men Griff collection by Louis De Poortere is for those who love structure, rhythm and bold interior statements. These rugs don’t just sit on your floor — they define the room. Inspired by New York’s urban grids and brutalist influences, Griff rugs are graphic and powerful, yet perfectly balanced.

The dynamic stripe motif creates the illusion of movement and depth. Each line, whether faded or sharp, tells a visual story of contrast: order and chaos, light and shadow. This makes them ideal for modern, masculine, creative or industrial interiors — but they also bring a strong foundation to minimalist or neutral settings.

Why choose Mad Men Griff?

• 🎨 Sophisticated colourways: Concrete grey, charcoal, warm clay tones and weathered neutrals — timeless and easy to style

• 🖼️ Statement-making design: The linear rhythm brings graphic structure to your floor — like visual architecture

• 🧩 Ideal in layered styling: Pairs beautifully with leather, steel, wood or linen — from sleek lofts to modern homes

• 🧵 Flat-woven Belgian quality: Durable, low-pile and jacquard-woven in cotton chenille and polyester

• 🎯 High impact, low maintenance: Texture and tone without weight or bulk

Whether you’re styling a city apartment, a creative studio or a calm living space — a Griff rug adds energy and clarity with one design choice.

About Louis De Poortere

Louis De Poortere is a Belgian rug manufacturer with over 90 years of heritage in weaving and innovation. Their rugs combine timeless textile tradition with expressive contemporary design — all made in Belgium using jacquard flat-weaving techniques. From vintage washes to bold urban lines, each collection is crafted for lasting impact.

FAQ – Mad Men Griff Rugs

Is the Griff collection suitable for everyday use?
Yes. The low-pile weave is durable, practical and ideal for high-traffic areas like living rooms, corridors or offices.

Does the rug feel soft underfoot?
It has a flat yet soft surface — not plush like a shaggy rug, but comfortable and stylish underfoot.

Can it be used under furniture?
Absolutely. The thin, structured base lies flat and works well under tables, sofas and even office chairs.

Is it compatible with underfloor heating?
Yes, this rug is safe to use on underfloor heating and stays stable on most surfaces.

What interior style suits this rug?
Perfect for industrial, modern, masculine, urban, minimal or eclectic spaces. The pattern brings balance, edge and energy.

Do you ship outside Belgium?
Yes, we offer free and fast delivery throughout the EU — including the Netherlands, France, Germany and more.

🔍 Explore Mad Men Griff Rugs

Browse the full Mad Men Griff collection online or visit our showroom in Willebroek (Antwerp region) to see the textures and colours in real life. Need help choosing the right size or combination? Our rug experts are ready to advise you — online or in person.